Dave
Christensen and Joe Foggia chuckle when asked to describe their
relationship. "There wasn't anyone else (in the family) that could
deal with Dave," Foggia, 38, says with a laugh about his stepfather.
"We're comfortable with each other; he trusts me. We've got a good
working relationship. On any given day, we can fight and argue over
some stupid little detail, and 15 minutes later we're going to lunch
together. It drives our staff nuts."
Of Christensen's three children and three step-children, Foggia
is "the one that stuck" at Christensen Shipyards Ltd.,
the Vancouver-based business that Christensen developed over the
past 25 years into a world-class luxury yacht building enterprise.
Now, the two are accomplishing what many entrepreneurial family-owned
businesses struggle to do: Grow successfully while transitioning
from one generation of ownership to the next.
Christensen, who will be 76 in June, started out as a building contractor.
Among his notable projects are numerous houses in Vancouver's
Heights neighborhood, the Shorewood and Riverview condominiums,
several Shilo Inn properties and industrial buildings along state
Highway 14, home to such businesses as New Edge Networks. Christensen
real estate investments include Ogden Business Park in Vancouver,
and not long ago he bought the former Rose Vista nursing home property
with plans to redevelop it.
Christensen's can-do style, love of boating, design skills
and mastery of fiberglass materials got him into boat building,
which evolved into the construction of ever-larger luxury yachts.
His Vancouver waterfront shipyard at 4400 S.E. Columbia Way has
produced 40 such vessels since 1982. After a recent $1.5 million
expansion, the facility now has six 160-foot yacht projects under
way, each with a $30 million to $35 million price tag. The business
is basically booked up with orders through March 2010, said Foggia,
who became president and chief operating officer in 2000. To meet
delivery deadlines, Christensen Shipyards has 450 full and part-time
employees rotating through the facility on two 10-hour shifts a
day. The operation expects to hire another 100 workers over the
next 12 months to meet production demands.
Phase-two planning
Foggia and Christensen see
the business ready to move into a larger global market catering
to buyers who want bigger even more luxurious boats costing as much
as $65 million each. To that end in 2003, they partnered with Henry
Luken, a wealthy telecom executive and a Christensen yacht customer
for the past seven years. Luken is chairman of Covista Communications
of Chattanooga, Tenn. He also has investments in America's Collectibles
Network, Inc., doing business as Jewelry Television, headquartered
in Knoxville, and Equity Broadcasting Corp. of Little Rock, Ark.
Christensen sees the 50-50 ownership alliance as a positive strategic
business decision. With Luken's backing, the yacht business
is establishing a new shipyard near Knoxville that will allow for
construction of bigger and more custom-designed boats. The $20 million,
500,000 square-foot facility is being built on 50 acres on the shores
of Tellico Lake, southwest of Knoxville. At some point, as many
as 1,000 people could work there.
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CHRISTENSEN
SHIPYARDS LTD.
• What: Vancouver-based luxury yacht-building
business
• Where: Seven-acre site at 4400 S.E. Columbia
Way
• Employees: 450 full and part-time in Vancouver
• Ownership: Dave Christensen and Joe Foggia,
Vancouver and Henry Luken, Chattanooga, Tenn
• Looking ahead: Christensen is expanding
into a $20 million shipyard near Knoxville, Tenn.,
where it expects to build ultra high-end yachts
costing as much as $65 million |
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Anchored in Vancouver
The shipyard headquarters will stay in Vancouver, say Christensen
and Foggia. "Truly, we do need an East Coast access point for sales
in the 170-foot to 225-foot bracket," Foggia said. "Here, we're
maxed at 165-feet. All the administration, the engineering, the
woodwork for which we're famous, and the marble work will be done
in Vancouver. And we'll still build yachts here at the same rate."
Christensen made the decision to expand to Tennessee after spending
two years trying to buy Alcoa's property and dock farther down the
Columbia River at the Port of Vancouver. "Buying it would have meant
tearing down a bunch of buildings, along with a big cleanup job.
We just couldn't wait," Christensen said.
Who are Christensen Shipyards' customers? Most are Americans
with a net worth of $100 million and up.
"The people who make the most money in the world are (land)
developers," Foggia said. "That characterizes about
60 percent of our customers. Another 30 percent are auto dealers,
with about 10 percent celebrities and others."
While Christensen sold several boats in the 1980s and 1990s to international
buyers, customers in the past five years have all been U.S. based.
That's changing as economies elsewhere in Asia and in Russia,
for instance, have grown. At the same time, a weaker U.S. dollar
is making the Christensen product more attractive on the global
market where the Vancouver company competes with about 10 other
yacht builders, worldwide.
The company's real success is tied to way more than the price
of the dollar. "Dave never takes no for an answer from anybody,"
Foggia said. "He lives by the fact that there's a yes in everybody...at
some point. You can apply that to a design challenge, any kind of
problem. That's what's made him successful." Foggia started working
for his stepfather at age 13, sweeping up the production floor.
After graduating from Oregon State University, he returned to the
company as a project manager and eventually was put in charge of
a boat-building project, from start to finish. "I could see he was
doing well," Christensen said. "He doesn't mind asking questions.
He doesn't have trouble bringing up issues. Customers really appreciate
his approach," said Christensen. "We've always been close." As company
president, Foggia oversees day-to-day operations with a team of
managers, and also works directly with customers before, during
and after delivery. The process typically takes about three years
from start to finish. "Can't is not a word in Dave's vocabulary,"
Foggia said. "I don't put up with it, either. I learned that from
Dave. Where we differ is that I delegate a bit more."
At this stage of his life, Christensen spends about half his time
at the yacht plant. He still loves the R&D side of the business,
but doesn't have much direct contact with customers.
Management formula
Other aspects of the business also contribute to its success:
• Christensen Shipyards retains its highly skilled work force
by giving employees stock in the company and at the same time uses
a tough-love approach to underperformers. "We don't fire people,
but we do send them home without pay to think about whether they
really want to work for us," Foggia. As a result, the retention
rate for its core group of workers is about 95 percent.
• To get a project started, customers must put $1 million
down. Christensen then bills monthly based on the percentage of
work that's been completed and uses a surveyor from the American
Bureau of Shipping to verify the work.
"That way we don't get ahead of the customer and they don't get
ahead of us," Foggia said. "We're the only shipyard in the world
that does it that way. We pride ourselves on not operating on customers'
money."
Since
stepping away from daily operations, Christensen and his wife, Mary
spend more time at a home in Palm Springs, Calif. They've been married
since 1985. He continues to dabble in real estate with his latest
project, redevelopment of the 17-acre former Rose Vista nursing
home site. There he plans to build 98 high-end condominiums similar
but larger than those at Tidewater Cove, and 450 living units in
a retirement "village." The Rose Vista project is going forward
in partnership with Christensen's brother, Paul Christensen and
his partner Kerry Gilbert, who run RealVest development company
in Vancouver.
"This has all just been an easy way for me to slide sideways,"
Dave Christensen said about his stepson's ownership position
and corporate management role, as well as the partnership with Luken.
The two say they talk to each other four or five times a day, no
matter where they are. "Most of it is family stuff,"
Foggia said. "Mainly, it's, ‘how are ya doin?'
" Pretty darn good.
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