

LOCAL FEMALE LEADERS ANALYZE OBSTACLES TO REACHING THE TOP
There are a handful of Clark County companies where women are well represented in top executive positions. Take New Edge Networks where Linda Beck is president and one of five women on the telecom company’s 10-person executive team. Former Intel executive Joanna Lohkamp leads Isonics Semiconductor here as chief operating officer.
The fact is that New Edge and Isonics are more the anomaly than the rule. Of the 76 women recommended for our list of Clark County’s Most Powerful Women appearing in this issue of The Columbian’s B2B magazine, only 12 hold a vice president, president or other high level position with a traditional company. That’s about 16 percent. The rest work for the government, in nonprofit social service agencies or are independent business owners.
So is it harder for women to reach the upper echelon in management at Clark County companies?
We asked a random number women on our Most Power list that question. Their responses were thoughtful, came with personal stories and in some ways were a bit surprising.
Complexity
Because of the complexity of the issue, nobody had a single clear answer. But a few commonalities did emerge.
Despite great strides in the work place, obstacles still exist. Women continue to juggle work with personal life in ways that men more often do not. The simple truth that men and women are different and, as a society, we continue to struggle with that reality, as well.
So what is the local business climate like for women? Let’s hear from some of Clark County’s most powerful women:
Jeanne Firstenburg, 59, senior vice president of First Independent Bank. Firstenburg owned her own business for 15 years before returning to college and earning an accounting degree. She went to work for a regional CPA firm, switched to state government where she did budgeting and strategic planning before becoming a bank regulator. She came to First Independent in 1999 as a regulator and two years later became the chief financial officer. She became the bank’s first female senior vice president in 2003.
Firstenburg preaches to women in her company as well as others that to achieve their goals they need a strong educational base and that they must follow their passions rather than chase job titles.
“The first challenge women have to address is education. I was on the cusp of an era where the men were sent off to college and women didn’t have that opportunity. I had to make that opportunity as I went along. That’s the first barrier. If you don’t put that at the top of your priority list as a young women you can’t get over that one.”
At First Indy, 60 percent of the bank’s employees in supervisory roles are women while nationally only 2 percent to 3 percent are in leadership roles for banking.
Nurturing mentality
Betty Sue Morris, 65, Clark County Commissioner. Morris has been a high school teacher, newspaper editor and reporter and state representative. She theorized that a greater number of women on The Columbian’s list hold governmental and social service agency leadership positions because of several key factors. There’s more of a nurturing mentality at such agencies, there’s more opportunity to balance work and a personal life, and the opportunity to make the greatest impact. Morris said it might be a bit easier to move up the ranks in government rather than private business because of who makes the decisions. In a private business, it might be a small board made up entirely of men. Run for public office and the pool of decision makers is much larger and is guaranteed to include more women.
Morris also sees the pendulum swinging in how we discuss the women versus men debate as people acknowledge the gender differences.
“It would have been heresy to say this in the ‘60s and ‘70s, but there is a significant difference between men and women,” Morris said. “Men approach the work place in a much more aggressive fashion than women. It’s as much a matter of gender style as a real glass ceiling.”
Morris sees a shift in the economy as another factor in how women advance in the workplace.
“We are not a brawn dominated economy anymore,” she said. “The brain is emerging. We talk about knowledge base. Women, I think, are just as good as men. That’s opening up other opportunities.”
Volcano scientist
Cynthia Gardner, 51, Scientist in Charge at the U.S. Geological Survey’s Cascades Volcano Observatory. Gardner began her career with the federal agency as a physical science technician. She wanted to work in the field and thought she passed the necessary requirements, but kept getting rejected. She fought back, challenged her supervisors and won. It was a risky move. Gardner said the agency has evolved quite a bit since then, but that advancements still need to be made in the science community.
“In 1991 I went to an international conference with more than 200 people. A Japanese man came up to say he had never seen so many women in volcanology. There were only five of us in the room.”
“The women coming in now are more confident and forthright in what they expect from the job, life and career. They’ve seen women who have balanced it all.”
Trading capital
Mary Granger, 74, as a founder of the I Have A Dream Foundation of Southwest Washington, the Community Foundation of Southwest Washington and Women in Action said she traded on the political capital of her husband Dick Granger, who was a county commissioner in the 1970s. Mary Granger used that leverage to launch a series of community organizations that helped feed the needy, send disadvantaged youth to college and get women into leadership positions.
Women in Action grew from a request Granger fielded from a county commissioner. He needed candidates for a board position. Granger told him to read her the list. It was all men. She asked why. He said he didn’t know any women who might fit the position. Granger promised to get him a more balanced candidate list, and Women in Action was born.
“They (women) just flocked to it (Women In Action) when we started. We hit a chord. They were concerned about not enough women on government boards, boards of businesses and a lack of qualified women serving in positions of influence. We wanted to develop this strong list of women who were qualified and wanted to be involved.”
“For a while there it felt like there was no one to replace us, but now I see so much energy in the region. Look at the hospital fund-raiser. (A benefit for Southwest Washington Medical Center’s new breast-care center) I went home thinking I don’t need to worry.”
Managing people
Kelly Cooper-Slayton, 45, owner LifeCoachWorks. Cooper-Slayton spent 22 years with a Fortune 100 company managing people in various departments. Two years ago she came to realize the work wasn’t as fulfilling as it once was so she began the transition to leave and start her own company. Now she coaches women making their own transition or helps them improve their skills to advance within their company. Cooper-Slayton said she’s noticed corporate America’s flexibility has become more rigid in the last few years, a shift that is pushing out more women.
“The phrase work life balance seems kind of passé now, but most women leaders I know struggle with that every day even if they don’t have a husband and kids.”
“I think it continues to be a challenge in the corporate world. They (women) need to stand out. They need three things. No. 1, they need to retain resiliency and have courage. Sometimes they don’t take enough risks. No. 2, women leaders need to know who they are and what they are passionate about. If they know their priorities and their boundaries, that will help them to know when to say yes or no. No. 3, don’t go it alone. Make sure they get a support network, a coach, a mentor.”
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• Shareefah Abdullah, founder and owner, Hot Ovations Communication, Coaching and Training; Founder, Black Entrepreneurs of
Clark County
• Brenda Alling, founder and co-owner,
Alling, Henning and Associates Inc.
• Julia Anderson, business editor,
The Columbian
• Rainy Atkins, chief operating officer, Southwest Washington Medical Center
• Nancy Baker, commissioner,
Port of Vancouver
• Kathie Baardson, co-owner Baard Energy
• Sheryl Beauchaine, executive director, American Red Cross, Southwest Washington Chapter
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• Linda Beck, president, New Edge Networks and executive vice president of Earthlink business services |
• Kim Bennett, president, Southwest Washington Convention & Visitors Bureau, Vancouver
• Roma Bergstrom, president, Bergstrom Nutrition
• Gayle Beacock, vice-president and co-owner, Beacock Music and Education Center
• Patricia Bishop, owner, Patricia Bishop Real Estate Services
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• Twyla Barnes, superintendent and CEO of Educational Service District 112; Board chair SWW Medical Center |
• Janet Books, founder and owner of
Gallery Florist
• Shonny Bria, superintendent, Battle Ground Schools
• Barbara Bushnell, director of leasing, Columbia Tech Center
• Jody Campbell, co-owner, Downtown Vitality Partners; Columbian Publishing Co.
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• Jeanne Firstenburg,
senior vice president and chief operating officer, First Independent Bank |
• Elizabeth Cerveny, manager, TDS Telecom; former mayor of La Center
• Karen Ciocia, public involvement manager, Normandeau Associates Inc.
• Carol Curtis, associate broker, Windermere Real Estate/Stellar Group; Commissioner, Clark Public Utilities
• Lisa Dow, senior vice president-Vancouver market leader, West Coast Bank
• Patsy Eby, president and owner,
Peterson & Associates CPAs
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• Traci Fortmann, superintendent, Vancouver National Historic Site |
• Deborah Ewing, vice president, Eric Fuller & Associates; Board member, Vancouver Public Facilities District
• Esther Diez, co-owner, GiftTree.com
• Linda Franklin, Clark County Assessor
• Tina Foster, senior vice president-manager Oregon-Southwest Washington, U.S. Bank
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• Leann Johnson, director for equity and diversity, Clark College |
• Cynthia Gardner, scientist in charge, USGS Cascades Volcano Observatory
• Mary Granger, founder, I Have a Dream Foundation for Southwest Washington; Women in Action and Community Foundation of Southwest Washington
• Lani Gaskill R.N., director of patient services, Legacy Salmon Creek Hospital
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• Jan Harte, director, WSU Small Business Development Center |
• Lisa Gibert, president, Clark College Foundation
• Jane Jacobson, executive director,
The Confluence Project
• Nancy Hales, executive director, Community Foundation of Southwest Washington
• Betsy Henning, founder and co-owner,
Alling Henning and Associates Inc.
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• Carol Keljo, president, Security Signs; board chair, Greater Vancouver Chamber of Commerce |
• Linda Hickey, president, Hickey Family Companies
• Jean Hix, president, Ad Van Media
• Rhona Sen Hoss, director of community partnerships, The Columbian; chair, Clark College Board of Trustees
• Linda Hoyt, director of intellectual property and human resources, Sharp Laboratories of the Americas
• LaVon Holden, co-interim director, Vancouver Housing Authority
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• Betty Sue Morris, Clark County Commissioner |
• Karen Kingsbury, author, America’s No. 1 insprirational novelist
• Merle Koplan, co-owner, Koplan’s Furniture, Board member, Fort Vancouver Regional Library
• Joanna Lohkamp, general manager and chief operating officer, Isonics Semiconductor
• Michele McKeag Larsen, publisher, Turtle Press Inc., Northwest Women’s Journal & Directory
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• Barbara Johnson, Clark County Superior Court Judge; Washington Judge of the Year 2006 |
• Ginger Metcalf, executive director, Identity Clark County
• Lisa Nisenfeld, executive director, Southwest Washington Workforce Development Council
• Tami Nesburg, senior vice president,
Regents Bank
• Renee Newman, vice president and private banking manager for Southwest Washington and Oregon, Wells Fargo Bank; Board chair, Vancouver Symphony Orchestra
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• Val Ogden, chairwoman, Southwest Washington Center for the Arts |
• Patricia Neirenberg, philanthropist
• Erin Nolan, assistant chief criminal deputy, Clark County Sheriff’s Office
• Deborah Oester, senior vice president/real estate lending officer, Bank of Clark County
• Jan Oliva, board member, Clark College Foundation; Founder, Vancouver Womens Foundation, Co-owner Hi-School Pharmacy Inc.
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• Linda Smith, former Congresswoman; Founder, Shared Hope International |
• Cheri Perry, president and owner, Total Merchant Concepts
• Beth Quartarolo, president, Greater Vancouver Chamber of Commerce
• Donnarae Naylor Querry, deputy fire chief, Skamania Fire District No. 4
• Lee Rafferty, co-owner, Spanky’s, consignment clothing stores
• Jean Rahn, excutive director, Southwest Washington Medical Center Foundation
• Dellan Redjou, co-owner, Smokey’s Pizza, Vancouver
• Diane Rivera, executive director, Batte Ground Chamber of Commerce.
• Jan Robertson, executive vice president, Norris, Beggs & Simpson
• Valerie Reamer, president, Gekkotek Inc.
• Stacee Sellers, Mayor of Washougal
• Pat Stryker, director of development and community relations, Columbia River Mental Health Services
• Amy Torres, controller, First Aid Only
• Clarice Turner, president and chief operating officer, Papa Murphy’s International
• Carmen Villarma, president, The Management Group
• Lynn Valenter, vice chancellor of finance & operations, Washington State University Vancouver
• Chris Wamsley, expansion director, Southwest Washington Medical Center
• Deb Wallace, Washington State Representative, 17th District; Chair, Higher Education Committee |